Championing mindful eating with SuperBun & Friends!

Food from the Heart is an independent non-profit organisation and food charity based in Singapore. Since 2003, they have been food distribution programmes and awareness campaigns. One of them is Clean Plate Campaign that emphasises the importance of reducing food waste by creating awareness of the environmental and societal impact of food waste, and instilling the habit of mindful eating.

With SuperBun as the official mascot for the campaign, we went for a hand-drawn style for the illustrations to inject delight and excitement in kids about being little champions of saving food and cleaning up their plates too!